How to Sell Life Insurance: The Secrets of an Effective Sales Pitch LIAP Ep266
Rewrite In today’s episode, we’re diving deep into the psychology behind what agents often call a “sales pitch.”
💭 Is it really a pitch… or is it something more?
We unpack the layers of communication, emotion, and decision-making that drive buying behavior — and why your approach matters more than your script. Whether you’re new to the business or a seasoned vet, this episode will challenge how you think about presenting, connecting, and ultimately helping families.
🔑 Topics Covered:
Why “pitching” feels wrong — and what to do instead
Understanding the 3 parts of the brain involved in decision-making
How to build real trust and connection over the phone or face-to-face
Emotional triggers that drive buying decisions
The power of storytelling and emotional excavation
Breaking down the 5-part sales framework
Why guiding the sale (not closing) is the key to more conversions
If you’re an agent looking to level up your presentation and communicate more effectively — this episode is a must-watch.
👉 Get on the waitlist for our next Telesales BootCamp: https://shop.lifeinsuranceacademy.org/telesales-waitlist
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🎧 Available on Spotify, Apple Podcasts, and all major platforms.
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#LifeInsuranceAgent #LifeInsuranceSales #InsuranceAgent #InsuranceSales #insurancetraining
The music used in this video, New Frontier by Flashing Lights, is licensed under Shutterstock: Track 1219232 – Monetization ID XIYMK5VA2KAKCQPP
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About the Life Insurance Academy Podcast
The Life Insurance Academy Podcast is a Top-Ranked insurance-focused podcast with an expanding global audience of avid listeners. The weekly podcast takes you out of the classroom and into the conversations of top-producing agents in life insurance sales so you can level up your business. Subscribe wherever you listen to podcasts and follow us on Facebook, Twitter, and Instagram at @LifeInsureAcad.
About the Life Insurance Academy
The premier training and coaching academy & online resource for insurance sales. The Life Insurance Academy trains agents and agencies around the world to help grow sales, scale business, increase profit, and expand impact. While navigating through https://LifeInsuranceAcademy.org, you’ll find podcasts, video courses, downloadable tools, and supporting sales resources. Content covered includes prospecting, leads, how to approach your clients, proven sales processes, top-producing presentations, effective pricing strategies, closing techniques, client care, sales psychology, agency growth strategies, and much more.
Connect with Roger Short
Instagram: https://www.instagram.com/rogershort/
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LinkedIn: https://www.linkedin.com/in/rogershort/
The music used in this video is licensed under Shutterstock: Track 1219232 – Monetization ID XIYMK5VA2KAKCQPP and make it seo optimized
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